09825779576 Email: ĭarshana Shah, Research Associate Mudra Institute of Communications – Ahmedabad (MICA) Shela, Ahmedabad Gujarat, India380058 Phone No. Brand Performance Measurement through Balanced Scorecard Model Authors: Hemant C Trivedi, PhD Professor Mudra Institute of Communications – Ahmedabad (MICA) Shela, Ahmedabad Gujarat, India380058 Phone No.