With more than 5 hours on average, user acquisition would just land into your lap.
They also spend plenty of time hooked on their smartphones. And with just 23.25% smartphone market penetration, there’s still room to grow. Smartphone sales volume is up by 59% compared to the first quarter of 2013. It’s also experiencing the second fastest mobile growth of any market in Southeast Asia. In terms of smartphone growth, Vietnam is the second fastest growing in the world, right after China. With more than 93 million people, Vietnam is big (it has more than twice the population of Spain). Vietnam is a mobile-first market, with growing connectivity to the Internet and a huge pool of enthusiastic and potential gamers. In this post, we’ll share the details you need to know about Southeast Asia’s rising gaming power.
Vietnam has a vibrant mobile gaming scene-one that’s often ignored by Western developers. There aren’t many games in the world like Flappy Bird. Nguyen recently pulled the game from the market, but it’s still clearing $50,000 in profits each day. The addictive, animated game is the brainchild of Dong Nguyen, a young Vietnamese developer based in the country’s capital, Hanoi. Everyone knows about Flappy Bird, the number one iOS app in more than 100 countries.
